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Marketing Platform

Personal branding isn't enough. Let's study people building their own lead generation machines.

Articles. Videos. Podcast.

Side Project Plan is a step-by-step blueprint to help you, personally, become the go-to expert in your community.

Don't just start a blog. Lead an industry.

Make your personal brand your new side project.

Recent Articles

Marketing with Bots
Brandon Hull

Marketing with Bots: The Pros & The Cons

If you’re the least bit techie, you’ve heard of companies successfully marketing with bots. If you’re a more ‘analog’ small business owner, though, maybe not so much. But some are saying they’re the future of both lead generation through your website as well as customer service, so I want to share with you my greatest

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CEO Websites
Brandon Hull

CEOs with Personal Websites: 5 Examples to Follow

Most CEOs and small business owners don’t have personal websites. And yet, there are numerous examples of forward-thinking business leaders who have turned their own personal brands into business builders, starting with a personal website, but extending to other platforms from there. In many cases, people have used their personal website as an online resume

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Social Media Personal Marketing Platform
Brandon Hull

The Personal Brand of Joseph Ranseth, Vine Strategy

Today I take a look at the personal brand of Joseph Ranseth. I’ve done this now with Joseph, Rebekah Radice, and Phil Gerbyshak. And there are more to come. It’s a pretty fascinating thing to analyze—how a leader makes use of their personal brand to further the growth of their company. I call this building

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Personal Website
Brandon Hull

Kill the Personal Website? No Way

Should you kill your personal website? Rachel Kaser of The Next Web answers this question with a yes, then gives the worst possible explanation as to the reasons why she answered that way, including convoluting the reasons why she issued her proclamation to kill the personal website in the first place. It makes no sense.

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Revenue Streams
Brandon Hull

Finding New Revenue Streams for Your Small Business

First, a confession for anyone following. Technically I’m on day #29. I’ve missed two days recently. My Write Every Day Project now has a couple holes in it.) My schedule was impossible to put the finishing touches on a post this past weekend. Yesterday, I updated a feature on my website that threw me for

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Face of Your Business
Brandon Hull

Are You the Face of Your Business?

This is a question for all the solopreneur and microbusiness owners out there. Those of you who may have a company that goes by a different name than your own, but have either no additional employees or only a few: Are you the face of your business? Your OWN business?  I’m running across countless microbusiness

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Website Traffic Conversion
Brandon Hull

Conversion Tactics are Now More Important Than SEO

Until recently, it seemed most articles focused on online marketing talked about SEO in some form. Conversion tactics weren’t the hot topic. That has completely changed. I’m not suggesting that no one addressed the art and science of conversion in the past, nor that the conversation about SEO has stopped. But the ability to address

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Expertise
Brandon Hull

The Death of Expertise

I wrote about my perspective on expertise in my first post on this site. And then I ran across The Death of Expertise by Tom Nichols. While I’m not quite done with the book, it’s an eye-opener. If you’re in the business of teaching people how to do things—whether as an educator or entrepreneur—you’ve got to

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