Learn the Art of Personal Marketing

CEOs with Personal Websites: 5 Examples to Follow

Turn Your Personal Brand Into a Marketing Machine
CEOs with Personal Websites: 5 Examples to Follow

Most CEOs and small business owners don’t have personal websites. And yet, there are numerous examples of forward-thinking business leaders who have turned their own personal brands into business builders, starting with a personal website, but extending to other platforms from there. In many cases, people have used their personal website as an online resume … Keep reading…

The Personal Brand of Joseph Ranseth, Vine Strategy

Helping People Find Their Purpose and Take Their Message to the World
The Personal Brand of Joseph Ranseth, Vine Strategy

Today I take a look at the personal brand of Joseph Ranseth. I’ve done this now with Joseph, Rebekah Radice, and Phil Gerbyshak. And there are more to come. It’s a pretty fascinating thing to analyze—how a leader makes use of their personal brand to further the growth of their company. I call this building … Keep reading…

Kill the Personal Website? No Way

One Author's Suggestion Makes No Sense for Professionals
Kill the Personal Website? No Way

Should you kill your personal website? Rachel Kaser of The Next Web answers this question with a yes, then gives the worst possible explanation as to the reasons why she answered that way, including convoluting the reasons why she issued her proclamation to kill the personal website in the first place. It makes no sense. … Keep reading…

The Death of Expertise

Write Every Day Project: Day #24
The Death of Expertise

I wrote about my perspective on expertise in my first post on this site. And then I ran across The Death of Expertise by Tom Nichols. While I’m not quite done with the book, it’s an eye-opener. If you’re in the business of teaching people how to do things—whether as an educator or entrepreneur—you’ve got to … Keep reading…