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Marketing with Bots: The Pros & The Cons

If you’re the least bit techie, you’ve heard of companies successfully marketing with bots. If you’re a more ‘analog’ small business owner, though, maybe not so much. But some are saying they’re the future of both lead generation through your website as well as customer service, so I want to share with you my greatest

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CEOs with Personal Websites: 5 Examples to Follow

Most CEOs and small business owners don’t have personal websites. And yet, there are numerous examples of forward-thinking business leaders who have turned their own personal brands into business builders, starting with a personal website, but extending to other platforms from there. In many cases, people have used their personal website as an online resume

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The Personal Brand of Joseph Ranseth, Vine Strategy

Today I take a look at the personal brand of Joseph Ranseth. I’ve done this now with Joseph, Rebekah Radice, and Phil Gerbyshak. And there are more to come. It’s a pretty fascinating thing to analyze—how a leader makes use of their personal brand to further the growth of their company. I call this building

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Kill the Personal Website? No Way

Should you kill your personal website? Rachel Kaser of The Next Web answers this question with a yes, then gives the worst possible explanation as to the reasons why she answered that way, including convoluting the reasons why she issued her proclamation to kill the personal website in the first place. It makes no sense.

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Finding New Revenue Streams for Your Small Business

First, a confession for anyone following. Technically I’m on day #29. I’ve missed two days recently. My Write Every Day Project now has a couple holes in it.) My schedule was impossible to put the finishing touches on a post this past weekend. Yesterday, I updated a feature on my website that threw me for

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Are You the Face of Your Business?

This is a question for all the solopreneur and microbusiness owners out there. Those of you who may have a company that goes by a different name than your own, but have either no additional employees or only a few: Are you the face of your business? Your OWN business?  I’m running across countless microbusiness

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