On Expertise

Turn what you know into a profitable and rewarding side project

Some people don’t give themselves any credit for the expertise they’ve earned in their life.

They say they have experience, but rarely call it expertise.

That mindset discounts the wisdom you gain through training, hard work and life experiences that can lead you to the status of an expert—in anything.

The reality is, what differentiates an Expert vs. the Average Joe is often relative. Think of it in terms of the simple image below.

I’m an Average Joe, at best, when it comes to landscaping my backyard. Relative to me, you’re an expert if you have smart suggestions for plants and trees that make sense for my situation, and if you know how to help me think through drainage, and maybe a few other factors.

Your location on the slider above moves from Average Joe towards Expert, maybe a little, or maybe a lot. It’s relative.

If you can explain to others why one strategy or approach to doing something is better than another, you’re an expert.

If you can see and explain the difference between a good and a bad way to accomplish a task or solve a problem, you’re an expert.

If you know how and when to adapt your approach to solving problems and achieving things, you’re an expert.

Are there exceptions?

Of course. The biggest exception to these rules involve situations with psychological counseling, medical treatment, or legal advice, for instance. Those fields demand proper certification to help determine expert status FOR ALL THE RIGHT REASONS.

Here’s why this is important

The median tenure for employees at private employers is just 3.7 years (reference). If you’re like most people, you realize that mutual loyalty—the loyalty between a company and its employees—no longer exists. You may have a great boss, the best you’ve ever had, but circumstances change. Bosses leave. Compensation plans evolve. Benefits can be watered down. Companies shift strategies. Your work assignments may shift.

I say it’s time to give yourself more credit. It’s time to do more with the expertise you’ve earned over the years and leverage them for your own benefit. There’s no need for towards your employer, but do it with an objective of looking out for yourself and your family.

Fulfillment comes with sharing expertise

If you’re wondering how to find more meaning in your life, a great place to start is by serving others with the talents, skills, knowledge, and experience you’ve already gained.

If you’re looking forward to a time when you’re less dependent on a primary, day-job income, this is the route to go.

You’re fully capable of helping others—whether for free or for fees—by sharing this expertise. Are you willing to put it to work?

Today it’s easier than ever to do that.

You can do it with regular contributions to Quora (check out Brian Roemmele). You can do it by uploading educational videos to YouTube (check out Marty Schwartz). You do it by launching your own podcast (check out Eric Cacciatore). You can do it by starting a blog (check out Heather Armstrong). You can do it offline or online by teaching (check out Nick Walter).

Or you can do it with a combination of these things.

This is why Side Project Plan exists

I created Side Project Plan to share what I and many others have learned by turning our expertise into side projects that covered some or many of our bills. My side projects have also taught me new and valuable skills, and provided me with joy, a creative outlet, and peace of mind.

Because I’ve done this myself, and I’ve spoken with numerous others who have done the same, I can flatten the learning curve for you.

There are countless ways you can make money after hours, though Side Project Plan is primarily focused on one specific approach to building that side income, because it can produce multiple streams of income.

But for now, I want you to take away one message from this post: You can do more with what you’ve got than you realize, while maintaining your dignity, reputation, and even your day job.

It’s fulfilling, it’s noble, and now, more than ever, it’s vital.

Trust that you’ve got expertise. It’s relative.

(Feature photo courtesy of Olivier26.)

Digital Magazine Icon

Grow Your Small Business

Learn from the example of experts. Build an unstoppable personal brand no matter what industry you’re in.

No spam, ever. But you can unsubscribe any time.

Marketing with Bots: The Pros & The Cons

If you’re the least bit techie, you’ve heard of companies successfully marketing with bots. If you’re a more ‘analog’ small business owner, though, maybe not so much. But some are saying they’re the future of both lead generation through your website as well as customer service, so I want to share with you my greatest

Keep Reading...

CEOs with Personal Websites: 5 Examples to Follow

Most CEOs and small business owners don’t have personal websites. And yet, there are numerous examples of forward-thinking business leaders who have turned their own personal brands into business builders, starting with a personal website, but extending to other platforms from there. In many cases, people have used their personal website as an online resume

Keep Reading...

The Personal Brand of Joseph Ranseth, Vine Strategy

Today I take a look at the personal brand of Joseph Ranseth. I’ve done this now with Joseph, Rebekah Radice, and Phil Gerbyshak. And there are more to come. It’s a pretty fascinating thing to analyze—how a leader makes use of their personal brand to further the growth of their company. I call this building

Keep Reading...

Kill the Personal Website? No Way

Should you kill your personal website? Rachel Kaser of The Next Web answers this question with a yes, then gives the worst possible explanation as to the reasons why she answered that way, including convoluting the reasons why she issued her proclamation to kill the personal website in the first place. It makes no sense.

Keep Reading...

Finding New Revenue Streams for Your Small Business

First, a confession for anyone following. Technically I’m on day #29. I’ve missed two days recently. My Write Every Day Project now has a couple holes in it.) My schedule was impossible to put the finishing touches on a post this past weekend. Yesterday, I updated a feature on my website that threw me for

Keep Reading...

Are You the Face of Your Business?

This is a question for all the solopreneur and microbusiness owners out there. Those of you who may have a company that goes by a different name than your own, but have either no additional employees or only a few: Are you the face of your business? Your OWN business?  I’m running across countless microbusiness

Keep Reading...

Leave a Comment