Learn How to Build Your Own

Marketing Platform

Personal branding isn't enough. Let's study people building their own lead generation machines.

Articles. Videos. Podcast.

Side Project Plan is a step-by-step blueprint to help you, personally, become the go-to expert in your community.

Don't just start a blog. Lead an industry.

Make your personal brand your new side project.

Recent Articles

Online Courses
Brandon Hull

Online Courses: One Sure Path to Success

I just started taking a new online course and it’s been superb. Before I get to the ‘one path to success’ promised in the headline, a backgrounder: Besides launching Side Project Plan, I also host the Freelance to Founder podcast for Millo. I took over with season two and we’ve got season three interviews kicking

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Memorable
Brandon Hull

How to Be Memorable

This story is a case study in how to be memorable, no matter your endeavors in life. It was fall 1987. The first day of my senior year in high school in Olathe, Kansas. The bell rang and as students we slid into our desks. It was seventh hour, our final class. Since that room

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What Do You Do Here
Brandon Hull

What Would You Say You Do Here?

If I asked your top 5 clients what you do, I’m sure they’d all give the exact answer you’d hope for. But what if I asked the middle bell curve of your clients what benefits you provide, what they all be on the same page? What if I asked them what problem you solve or

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Social Media Personal Marketing Platform
Brandon Hull

The Personal Brand of Rebekah Radice, Post Planner

Today I take a look at the personal brand of Rebekah Radice. I did this several days back with Phil Gerbyshak on the hot seat. And once again, I’ve chosen a person who has no idea I’ve done this breakdown of their personal marketing game. There are an almost countless number of individuals who, while

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5 Year Business Plan
Brandon Hull

Forget Your Five-Year Business Plan

I guess the five-year plan is back in vogue. That’s what I could glean from Google Trends. Or, at least, people are searching on that term more frequently than they were a year ago it appears. There must have been a BuzzFeed article on this or something. I don’t know. I think there are a

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Countenance
Brandon Hull

How’s Your Countenance?

There are numerous scriptures that reference the word ‘countenance.’ Matthew 28:3 describes an angel by saying, “His countenance was like lightning, and his raiment white as snow” (King James Version). Revelation 1:16 says, “And he had in his right hand seven stars: and out of his mouth went a sharp twoedged sword: and his countenance was as

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New Podcast
Brandon Hull

Would You Listen to This Podcast?

Yesterday in my post on Personal Branding vs. Personal Marketing I wrapped it up by telling you what I want to do: tell others’ stories. I’ve personally come to learn that my next project in life is to put a spotlight on the honorable and ethical work of others. I do something similar with the

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Personal Marketing Personal Branding
Brandon Hull

Personal Branding vs. Personal Marketing

The real estate industry understands ‘personal marketing.’ All of the rest of us who aren’t in real estate fall back to the term ‘personal branding.’ But there’s a difference. I’ve been using the term personal branding up to this point because, frankly, that is the term that’s en vogue. It’s the one everyone uses. People

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